A dozen years ago or so, a fast-food chain ran what was intended to be a one-off commercial featuring a talking chihuahua who's heart's desire is--what else?--the fare of said fast-food chain.
The commercial was a huge success, even though some thought the depiction of a heavily-accented Mexican dog was stereotypical, and the chihuahua appeared in numerous other commercials for the chain over the next three years, always mouthing "his" pop culture-marking tagline: "Yo quiero Taco Bell." The chain even distributed plush toys of the chihuahua like the one pictured above, which speaks four different phrases, including a couple tying into the American version of Godzilla that came out in 1998.
Turns out the little dog wasn't a "he" at all, but a "she" named Gidget, who, after the Taco Bell campaign ended, made a few more appearances before retiring to a life of walking on the beach and sleeping in the sun.
This past Tuesday, Gidget suffered a stroke and had to be put to sleep. She was 15 years old--a pretty good age for a chihuahua.
Rest well, li'l pup.
1 comment:
Awww. Thank you for posting about poor little Gidget. She lived a long life for a Chi-Chi.
xo
Trix
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