Tuesday, June 16, 2009

Svengoolie

June 16 is, as it happens, a a sad personal anniversary: 14 years ago on this date, my dad passed away while recovering from triple bypass surgery. He was just 60 years old.

Most years, I keep to myself on this day except, perhaps for a brief phone call to or from Mom--it may have been 14 years, but that doesn't mean she misses her husband, her life partner, any less.

This year, though, I'm reminded that June 16 is not just a sad personal anniversary. It's also a very happy anniversary for many other people: Today marks 30 years since Rich Koz first hit the airwaves as the Son of Svengoolie.

For those of you who aren't steeped in Chicago entertainment lore, a brief history lesson: In 1970, local radio/TV personality Jerry G. Bishop began hosting a Saturday night horror movie show called Screaming Yellow Theater as a hippy vampire character named Svengoolie; he had long green hair, wore sunglasses and a red sweatshirt, and bookended the movie segments with goofy skits and occasional celebrity appearances (like comedians Mort Sahl or Pat Paulson). Bishop played this role at WFLD-TV until 1973, when Kaiser Broadcasting bought the station from Field Communications and ended much of WFLD's local programming, including the much, beloved BJ and Dirty Dragon Show and the equally adored Svengoolie. Kaiser replaced the original Sven with another horror host they already had under contract, The Ghoul, who was popular in Cleveland and Detroit. I remember tuning in to catch Sven on Saturday night, as usual, finding instead this brash, obnoxious loudmouth who, as I remember, was dressed like a gangster (because he doing a show in Chicago, ho ho!) and dissed his predecessor. It was the first time I'd watched The Ghoul--and, also, the last. (I wasn't alone--The Ghoul only lasted a few months in Chicago, while his career continued elsewhere.)

Flash forward a few years. Kaiser gave up its ownership of WFLD, with Field taking over again. They wanted a horror host again, and the young man they chose, Rich Koz, had been an assistant to/collaborator with the original Sven, Jerry G. Bishop. Koz's look was different--more like a mortician than a hippy--but the humor and sense of fun were pretty much the same. Koz played the Son of Svengoolie from 1979 until 1986--more than doubling Bishop's original run--and won a few local Emmys along the way before Fox bought WFLD and brought down the axe again.

But, proving that you just can't keep a good ghoul down, Sven rose from the dead yet again in 1995, when WCIU, which had been a Spanish-language/business ticker station for years, switched back to English-language programming and plugged Koz back into a Saturday afternoon slot, this time performing sans the "Son of" in his name; now, he was "just" Svengoolie.

Koz has gone on pretty much as before--his makeup is less elaborate, and he makes more of an effort to provide tidbits of information on the films he shows (from classics like Frankenstein and Night of the Living Dead to disasters like Plan 9 from Outer Space and Robot Monster), but the goofy comedy and song parodies are still part of the festivities. He's on every Saturday night (with reruns Sunday morning on WCIU's sister Station, WWME), cracking wise with his jokes, cracking windows and eardrums with his singing voice and cracking up his viewers. And we wouldn't have him any other way.

My dad wasn't a horror-film fan--he much preferred John Wayne westerns while Mom loved Sherlock Holmes and Charlie Chan. But both parents encouraged a love of movies in general and didn't stand in the way of spending Saturday nights watching a guy dressed up as a vampire telling groaners to hundreds of thousands of people sitting in the dark, laughing along with him.

Congratulations, Mr. Koz. And Happy Anniversary, Svengoolie!

(P.S.--Sven's 30th Anniversary show airs this Saturday, June 20, featuring the Bert I. Gordon "classic," Attack of the Puppet People. Tune in, won't you? I know I will, if only via the "magic" of videotape.)

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