Wednesday, August 5, 2009

Lessons in Bad Advertising (Horror Film Edition), Part 2

You may recall that I wrote at length about the poster for the upcoming horror film Jennifer's Body, the story of a possessed cheerleader (played by Megan Fox) "from the mind of Diablo Cody," as the trailer dutifully reminds us.

Or, more likely, you may not recall, since I wrote about this nearly a year ago (damn, Hollywood, how long does it take you to finish a movie, anyway?).

Since it's been so long, a brief refresher is required:

The first poster of Jennifer's Body (or should we just start calling it "J-Bod" for short?) was, in blunt terms, a blatant rip-off of the poster for the then-upcoming cable TV series True Blood, a mistake that incurred the substantial wrath of the movie's writer/executive producer. And understandably so--the True Blood poster is not exactly original itself, so copying it was not only creatively bankrupt, but tacky as well.

Now, with the movie coming out in a few short weeks, a new poster for Jennifer's Body has been released, and it's certainly an improvement over the previously released poster.

But not much of one.

The new poster features Fox wearing a plaid schoolgirl skirt, sitting on a school desk with legs provocatively semi-crossed with the words "HELL YES!" scrawled on the chalkboard behind her and a (presumably) dead hand sticking out of the desk.

The design, in and of itself, is fine. The central image of Fox, however, is not. She's a beautiful woman, but the image has been retouched so extensively that she no longer looks remotely human. I've seen mannequins at the Gap that looked more human.

Given the closeness of the release date of J-Bod, I assume that no other poster will be forthcoming. I'll just have to further assume that the movie the poster advertises is something worth seeing, even if the poster isn't. (Given the writer in question, I'm sure it is.)

2 comments:

superbadfriend said...

You know how the biz goes. Poor art director is chained to a desk. Probably came up with an original concept, and then over the endless rounds of changes was beaten into submission, and forced to create something client-driven a million miles from the original idea to begin with.

I've seen a few other crimson drips coming from vampire teeth peeking through blood red lips. HULLO? It's the first viz anyone comes up with when they need to create an ad for a vampire.

Shit. I might have even been guilty of piecing together something similar in my day.

I highly doubt it was intentional. These things happen.

And BTW. You are missing Tyler Florence he's making Osso Bucco. Oh lord. Drool. ;)

belsum said...

True Blood is so effin' awesome oh my gods it is my new obsession.